
© JR
JR IS A STREET ARTIST who works in large format, mounting portraits on outdoor walls around the world. His work has a social angle: in one project, he placed photos of Israelis and Palestinians alongside each other, and his film “
Women Are Heroes” portrayed the lives of oppressed women worldwide.
In 2010 he was awarded the TED2011 Prize, granting him a “wish” to change the world. Last week he revealed that wish: a global participatory art project called Inside Out.
It works like this: you take a B&W portrait, upload it to Inside Out’s website, and JR will send it back to you in poster form. Then it’s up to you to find the “right” wall.
The project encourages individual or group action. (You can even “donate a wall” to display art if photography’s not your thing).
JR believes a photo can change perceptions and turn around prejudices—he aims to change minds and “make the invisible visible.”
Inside Out is certainly the kind of project that gets people off their couches and engaging with the world. And in this current narcissistic culture it’s good to take the focus off ourselves.
And, by working on a scale usually reserved for advertising and billboards, JR’s project brings a little social action to photography.
But politically-minded art begs an outcome. Will Inside Out inspire people to follow-through and take real action, or is this another cool, “hip” exercise? Is the world ready for street art with a conscience?
Learn more at Inside Out Project.